Loyalty Program
as an N-Member you benefit with every booking

Over 5 million satisfied guests
visit our hotels every year

the niu Keg

Moin in Hamburg!

- +
the niu Home

  • FREE HIGHSPEED WiFi throughout the hotel

  • 24/7 RECEPTION; we are always there for you

  • TOP LOCATION: stay at the design hotel

  • BEST PRICE GUARANTEE: 10% direct booker discount only here

In Hamburg we say "Moin"!

Let's be real: there is no cooler place to stay in Hamburg. The niu Keg is the best local spot for business travelers, city explorers and families – off the beaten path of Hamburg's tourist hustle and bustle. You can relax at the Keg and feel at home; stay with friends, order local drinks and listen to the best insider tips for your stay out. How awesome is that?

Good to know: The name Keg reminds us of the time that beer used to be one of Hamburg’s main export goods and more than 400 breweries were in town.

Reception the niu Keg Hotel in Hamburg

the niu Keg

Brauhausstr. 44
22041 Hamburg, Germany
Exterior view the niu Keg Hotel in Hamburg

Our rooms

View all rooms
Tripster Tripster room at the niu Keg Hotel in Hamburg

Our tripster rooms deliver 19 square meters worth of spacious comfort and technological necessities...

  • Double bed 180x200
  • Shower / bath / WC
  • the niu basic facilities
Room details
Townster Townster room at the niu Keg Hotel in Hamburg

Our townster rooms with their 23 sqm are ideally suited for couples. The cozy and spacious bed is a...

  • Double bed 180x200
  • Shower / bath / WC
  • the niu basic facilities
Room details
Hipster Double bed in the Hipster room

Our Hipster rooms offer a lot of space for couples and small families, travelling with lots of...

  • Double bed 180x200
  • Shower / bath / WC
  • optional retractable sofa
  • Seating corner
  • barrier-free and wheelchair accessible
  • the niu basic facilities
Room details

Free Wi-Fi

Smart TV

Invisible sound system


Screen mirroring


Air condition

Hair dryer

Stay without room cleaning and receive a voucher

Hang the matching side of your door hanger on the outside of the door, forego room cleaning and save energy and water.

In return, you will receive a drink voucher for your room, which you can use on selected drinks at the bar. In addition, a €-1-donation goes to the Nader Etmenan Foundation. The voucher is non-transferable and not valid for long-term stays of 5 nights or more in a flat.

the niu deals

Don't miss this: our special deals for your next city trip and our high five offers for all the niu openings!

HOT DEAL - 10%


Look forward to our best deals and the exciting insider tips from our neighbors as well as to our high-five offers just for you. Get your € 5,- voucher which you can redeem immediately when making your next booking. Subscribe now.

Subscribe now

Stay 5 | save 15%

Hotelinformation & Surrounding

Arrival & check-in
Parking spot
Bar & Lounge
Living lobby
Invisible sound system and smart TV
Departure & check-out

based on 7043 guest reviews about the niu Keg

8.3 Based on 7043 Rating
522 Bewertungen
6342 Bewertungen
808 Bewertungen

Design & Art

What would the niu be without design and art? Well, it surely wouldn’t be the niu, because we have chosen art as a central design element. Each design of our houses stands for its own story, inspired by the neighborhood, culture and history of the city. For the art design, we turn to emerging, young artists* who find a platform for their creativity with us. With great, individual pictures and murals they show what "street art" can be and bring our motto to life with humor and attention to details.

Rough elegance

„Roll in the keg“ is the title of one of Hamburg’s most successful music acts, the hiphop collective Deichkind. The niu Keg has taken that imperativ to heart. Its barrel motives on floors and walls are a reminder of Hamburg’s old brewery tradition, blended with a maritime flair, northern elegance and a sprinkling of Hamburg Schnack (the local dialect). Welcome to the niu Keg — your “local shindig”, where the party starts.

Explore more
wall art design
wall art design
wall art design

Hamburg insider tips

This is where the party starts … at the niu you are amongst friends. With us, you will get to meet locals from the neighborhood and receive the inside scoop on where to be in the city.